As I said previously, my target audience is Buisness people which are looking for stress relief/ Designers looking for a creative boost and also stress relief/ seekers of meditation.
The feedback from the crit made me realise, up to this point, I hadn't considered how I would actually be reaching my target audiences. So I started to think about a couple of places where a product like mine would be sold.
Starbucks
A good place to reach all of the said demographic as starbucks is a place where alot of these types of people go, and starbucks also does sell off the wall products and things considered possibly "different" such as jazz cds.. I think the product would be well recieved in a place like starbucks or even a cafe which has similar ethics but is a smaller company, because the people going into these places often do have fast pace lifestyles and are often interested (even if its just to look at initially) in "off the wall" products like this - incense etc.
Book Shops - e.g Borders
My product is starting to resemble a book and the prototype I made I think is starting to bring quite a spiritual feel and is very similar (in condensed format) to the books I have been reading which are about meditation and meditative reading. This then lends itsself to having the box/book distributed in a book shop. I think it would be best placed on a plynth with some POS and promotional material around it, because it is really a form of subculture and is'nt easy to get into without knowing much about it.
Internet & Networking
A good platform for this type of design i think would be internet based, for example on a health website.
I think that pin pointing this is important because it just helps to clarify my design rationale.
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