initial sketches based on research and dialogue with client.

 

These are the initial sketches I have produced based on some buzzwords steve at Paper Scissors stone game me in terms of visuals. These buzzwords were; Pinup, tattoo macabre, edgy, fresh. I have already been in once with some work ups based on these sketches but i will post them up afterwards. These two sketches show two design directions which were discussed by me and steve. 

• 1 approach based on tattoo art which conveys macabre and edgy appeal
• The other approach has the same idea behind it, except with a character (afro clad woman) which I discussed in store with steve as an idea to do something a bit more exciting and challenging the more typical tattoo illustration approach.

Steve also wanted some stencils making for a floral background to the feature wall, which i drew and cut out here.

I have worked all these sketches up digitally, my rationale behind this is that all the assets I am working with have to be fully scalable and versatile enough to spread across different applications to the wall such as:

Projection, vinyl stickers and wall paper (at a last resort).