Now, this is a backdated post (i forgot to put this up whilst doing it) But it's here to show how these aspects of the product development have moved on from their initial fledgeling ideas. I made the decision to keep experimenting with duotone images and eye dropping colour from the duotoned images for background and type colour schemes in order to give the branded identity a uniformity.
Some hand drawn type experiments, I wanted to see wether these logos would work as hand drawn type, the Hesp type is visually based on trees and roots to play on the idea of roots music. I dont think this imagery would merge well with the type layouts and photographic images I want to take a look at, but its here to bear in mind as a design direction if other directions prove to be unsuccessful.
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