Logo's in the pipeline

This is the first logo that I developed through setches but mostly through the use of software. I do like this logo, but there are alot of problems with it. There is alot of conflicting negative and positive space between letters and counters - for example the space between the L and the I looks wrong in comparison with the space in between the I and the U. The overall shapes aren't working when they are scaled down either, the word starts to look like its not even written in english. The base typeface was facet black (which is a custom font) and the typeface at the base of the logo is orator slanted, which is working with the overall form of the logo, and is a typeface I have been using in the journals I am producing, I've decided that orator is going to be my body copy typeface.



Here is an adapted version of the logo, still based on the typeface facet black. I took into account the fact the negative space was conflicting with the positive space of the forms and tried to incorporate it into the overall form of the logo. The rinse logo I found has a similar feel because of the chunkyness of the letters and how the negative space is used. Altough because of this logo's similarity to the rinse logo I don't think I could use it
because it is not original enough for a company that is essentially very close to rinse in what they do. Also, at a smaller scale this logo's negative space starts meshing together and makes the overall logo illegible.



I wanted to go for a much more stripped down apporach to this logo, using orator std as the main typeface. I added a pictogram to this logo to add interest, also this pictogram does work as a standalone logo, that could be put on products, while the type focused part of the logo could be used for letterheads and promotional design. I really think that this logo has alot of potential and is legible at small scales and large scales. The logo looks mature and has connotations for music, with the record pictogram which also represents an "a".




The simplicity of this pictogram is effective enough to work on products and promotional stuff like adshells, business cards. I think that I have produced a logo which will work across a range of products because it is memroable. These logos are selected from a possible 139 in developmental stages.